5 Important Reasons People are Abandoning Their Carts

Are you ready to get real about abandoned carts? It happens to the best of us – consumers land on your website, select their desired items and then… disappear without a trace. You’re left wondering what happened and how it could have been avoided.

If this sounds familiar, then this week's blog can change your business’s bottom line: That high rate of cart abandonment is caused by something that can be fixed! By addressing these 5 important reasons why people are abandoning carts on your site, you will soon be on your way to reducing those higher-than-wanted rates of abandoned e-commerce shopping carts.

So roll up those sleeves and let's get into it!

Website Errors & Glitches

One of the most common reasons for cart abandonment is website errors and glitches. Slow-loading pages, 404 errors, and broken links can frustrate users, leading them to abandon their carts. To avoid this, it's essential to ensure your website is well-maintained and optimized for speed and functionality. Customers don’t need any time to rethink their purchases, so don’t give them any.

Unclear Shipping Costs & Delivery Times

Unexpected shipping costs and unclear delivery times are also major contributors to cart abandonment. Customers want to know exactly how much they’ll be paying for shipping and when they can expect their purchase to arrive. Providing clear and concise shipping information can help reduce cart abandonment rates.

Complex Discount Codes

Customers want easy and simple codes, they DO NOT want long complicated codes. We suggest using the following formula: Eventname+discount amount for example - MothersDay25. Another issue we have found is that the provided discount code doesn’t work. Customers need ease in the process and any friction is enough to abandon their carts. You do not want to stop the process and give them any reason to hesitate.

Account Set up

Forcing customers to create an account before they can make a purchase can be a significant barrier to completing the sale. It's essential to provide an option for customers to check out as a guest and avoid mandatory account setup, which can increase cart abandonment rates.

Unnecessary Data Collection

Asking for too much information during the checkout process can also lead to cart abandonment. Customers may feel uncomfortable sharing personal information, and lengthy forms can be time-consuming and frustrating. Collect only the necessary information and avoid unnecessary data collection to reduce cart abandonment rates.

It's important to give your customers the best online experience possible for them to trust your business. You want the shopping experience and checkout process to be smooth. Without attentive customer service and a comprehensive checkout process, those common reasons such as website errors, unclear shipping policies, complex discount codes, account creation, or collecting unnecessary user data can cost you customers and money.

Perform regular audits of your site performance, communication channels, and customer feedback to make sure all of these issues are addressed upfront and problems are solved quickly if they arise.

What steps have you taken in order to ensure that your customers are having the best buying experience possible? Let me know which of these reasons impacted your customers' sales experience. When you apply these measures to ensure customer satisfaction with the checkout process, you will be more likely to convert more people into buyers than ever before.