3 Easy but Rewarding Tweaks To Elevate Your Email Conversions

Marketing cannabis products on social platforms are difficult in itself since advertisements that encourage or boost the usage of any form of recreational drugs are strictly prohibited.

But we've also learnt that there are a few other social media tactics that cannabis brands are able to implement in their overall marketing strategy to help followers and seekers turn into loyal customers, one being email marketing.

That is why we always suggest having multiple arms of marketing within your marketing infrastructure. In addition to having a brand social presence, it’s equally (or more) important to have well-thought-out email marketing campaigns.

In this blog, we’ll be discussing 3 small tweaks you can make to your email marketing campaigns to truly elevate your click rate.

Tip #1 - Try focusing on including a suitable photo in your emails.

Something more enticing than a picture of your flower or packaging. Focus on the outcomes that your products provide to allow your customer to envision themselves with your product, consuming your product, and making the likelihood of them clicking the button in your email to make a purchase.

Using photos correctly in email marketing will significantly benefit your campaigns.

Tip #2 - Highlight the primary button you want consumers to click

By making this button more prominent than the other links it will in turn entice your customer to click the button. Try increasing the size of your button to 3x larger than the average button in your email.

"Try increasing the size of your button to 3x larger than the average button." – TJS Social

Tip #3 - Make your CTA button a different colour than the rest

The most popular CTA colours range from red, green, and yellow, to orange because they are bright, and provide contrast against the background making them easier to see and to click on.

Although it’s important to advise your readers what you would like them to do once reading the email! It's also important that your primary CTA button not focus on the feature but rather concentrate on the outcome your product provides. i.e. Pain relief, insomnia relief.

Ex: Changing your button from ‘Click Here’ to → ‘Save 25% Now → Click Here ← ‘ or 'Sleep is just a few clicks away' is shown to have a higher transaction rate.

Keep elevating your brand and smoke out your competition!

Looking for amazing click-worthy holiday subject lines: Click Here

Of course, after you read the blog, we'd love to hear from you!

We personally reply to all our comments so remember to join the conversation so we can share ideas and get connected :)