5 Easy Tips to Increase Your Email Open Rates

Do you ever wonder why some emails end up in the trash unopened? You worked hard on them and even segmented your audience, but still, your open rates are lower than you’d like.

The good news is that there are five simple steps that can help increase your email open rates. Read on to find out what they are!

Tip #1 - Have a Compelling Subject Line

Your email’s subject line sets the tone for your entire message. It’s the first thing that will grab your reader's attention to either read it or delete it, so you’ll want to make it shine. You’ll also want it to be irresistible, intriguing, or even humorous. We suggest asking them a curious question like “Plans this Weekend?”, "What if..?" or "This or That?"

Tip #2 - Get Personal:

Personalization is a secret ingredient to making your customers feel like royalty. Everyone loves to feel special, don't you? If you have access to data on your customers, here is where to use it! Adding their name or a relevant emoji can elevate your email game and make your recipients feel valued and appreciated by your brand. Trust us, a little personalization goes a long way in building strong relationships with your customers. Don't forget to add a personal touch to your next email!

"A little personalization goes a long way" – TJS Social

Tip #3 - Send at the Right Time

Mastering the art of email marketing requires impeccable timing. To ensure optimal success, research has found that weekdays between 10-11 am are the prime hours to send out your content. This is when most people are taking a breather before lunch or wrapping up their workday. But don't stop there! Test different days of the week to tailor your approach to your unique audience.

A word of caution: Don't expect a warm reception on weekends - with a 20.3% opening rate on Sundays and a measly 2.1% click-through rate on both Saturdays and Sundays. Even Fridays, Saturdays, and Sundays with a 10.1% click-to-open rate may not consistently deliver the results you're looking for. Remember, timing is everything, and testing is key to success.

Tip #4 - Use Short Texts & Visuals

Keep your text in your emails short and sweet! No need for long paragraphs that overwhelm your reader before they even get to the CTA. And why not add some visuals while you're at it? GIFs and images can quickly draw attention and make your email stand out from the rest. This will help make your emails irresistible!

Tip #5 - Include a Call-to-Action (CTA)

It's time to start sending out emails that get a response! It's time to take action with a powerful call-to-action (CTA). Not just any CTA, but one that can increase your email engagement rates. Our tip for you would be to make your CTA stand out! Catch your reader's attention with an alluring and eloquent prompt to take action right away. Such as a button that is 4x bigger with a bright eye-catching color! This will help to make it easily noticeable by distinguishing it from other elements within your email which will increase the likelihood of it being clicked on. It's time to make your emails work for you!

As a savvy business owner, you're always looking for ways to boost your ROI and get the most out of your marketing efforts. And one of the quickest and most effective ways to do that is by increasing your email open rates. With just a few clever strategies and the right approach, you can immediately boost customer engagement, reduce unsubscribe rates, and ultimately drive higher conversion rates and more revenue for your business overall.

So if you're ready to get serious about your email marketing game, save these five smart tips to help you get started. From crafting enticing subject lines and irresistible calls to action, to personalizing your messages and optimizing your content for maximum impact, these tactics are proven to help you break through the clutter and connect with your audience in a meaningful way.

But don't just take our word for it - put these tips to the test and see the results for yourself! And if you're looking for even more marketing help and support, don't hesitate to apply to work with us. With a proven track record of success, we can help you take your marketing game to the next level and drive real results for your business. So what are you waiting for?

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