Learn how to succeed in digital marketing for cannabis

It’s no secret that the cannabis industry is a booming business. With more countries legalizing cannabis, and a growing acceptance of its medicinal properties, the potential for digital marketing in this space is enormous!!

But how do you go about marketing cannabis products online?

As with any digital marketing endeavour, there are some important points to consider before diving in head first. Let’s take a look at the truth about marketing cannabis online.

The Legalities of Advertising Cannabis Online

Before launching any kind of digital marketing campaign for a cannabis product, it’s essential to understand the legal implications of doing so.

In most parts of the world, advertising cannabis-related products are still illegal — even if it’s legal where you live! So, be sure to research your country’s laws on advertising cannabis-related products before taking any action.

Creating Content That Resonates

Once you know what you can and can not advertise legally, it’s time to get creative with your content.

Certain topics tend to perform better than others when it comes to digital marketing campaigns focused on cannabis products — such as health benefits and recipes using cannabis-based ingredients.

Keep an eye on trends within the industry and create content that resonates with your target audience! Don't be shy to think outside the box and become a trend setter yourself!

Growing Your Audience

The next step is building an audience for your products through social media platforms like Instagram, Facebook and LinkedIn.

Focus on developing relationships with other influencers in the industry and engaging with their followers through comments, shares, and likes.

Engaging with their followers is a fantastic way to help in targeting individuals who are interested in cannabis or related topics as they are already following a brand that discusses this subject. This will help ensure that your message reaches those who are interested and most likely to benefit from your product!

As we can see, there are some important steps required when looking into online marketing for cannabis products — but if done right, there’s huge potential for success!

From researching legal requirements to creating content that resonates with customers through social media strategies aimed at growing an audience — there are many ways to make sure your message reaches those who need it most.

We'd love to feature YOU & YOUR BRAND

If you run a cannabis-focused business we'd love to learn more about you, your brand and its ethos and successes.

Send us an email (info@thejaesisters.ca) and share YOUR story - who knows? Maybe we can become part of your success story one day! Good luck out there!