Your next post to socials needs to be a Demo Post, here’s why!

Demo posts have the ability to not only help sell your products but also to help build a really strong Brand Awareness.

Think of it this way, if you’re attempting to purchase a new customer retention software, you’d most likely want/need a demonstration of how it works so that you can imagine yourself navigating it once access is yours.

It’s the same deal for your products and accessories, demonstrate your product’s primary function, benefits and best practices to build up your brand awareness.

What is a Demo post, you ask?

A Demo post is video content of your product showing how it’s used, the benefits of using said products, and how they’re to properly use it. It’s in the form of a short demo video or explanation to help your audience understand your product and offerings better.

Remember, your consumer's lack of clarity on your brand, product or its use will result in a loss of a sale. Clarity = Conversions

In marketing, we’ve learned that it’s not ALL about how the product or packaging looks but more so about how your product makes the users feel.

Demo posts are doing exceptionally well on Instagram, in a reel format, when they take followers on a journey.

This strategy has been resulting in an increase in traffic, followers, and sales.

Here are a few content ideas to help get you started:

• Showcase someone purchasing your product, waiting for your product, receiving your product, opening your product, and using your product

• Take them on a before and after journey (stressed to relaxed perhaps?)

• If you’re selling a flower product, showcase someone budding it up and packing a bowl (consuming on video is at the discretion of the account holder as this content could violate the guidelines)

• Create a video post of someone using the device or product at home to simulate the ease of use and benefits.

• Create an image post or reel showing people how easy it is to consume the product and speak about the benefits it has helped them with.

It’s time to get imaginative and create content that takes your followers on a journey from follower to consumer with 1 valuable piece of content!