7 Reasons Why People Will Unfollow Your Brand

Your brand’s social media accounts are a powerful way to build an engaged community and gain more visibility for your products and services. However, it’s important to remember that people can easily unfollow your brand if they don’t find what they’re looking for.

In this blog post, let's look at the 7 most common reasons why people might unfollow your brand on social media.

Reason #1 - Poor Content Quality

If the content you post isn't up to scratch with other similar accounts, users will be more likely to unfollow your page. Make sure you're producing high-quality content that stands out from the crowd and is interesting enough for people to stick around for more!

Reason #2 - Not Sounding Human

It's important to sound like you're talking to a friend when posting on social media. This helps create an authentic relationship between your brand and its followers. If you come across as too corporate or robotic in your posts, many users will click “unfollow” relatively quickly.

Reason #3 - Inconsistency in Posting

This is a biggie - When you stick to a consistent posting schedule, your audience gets accustomed to seeing new, high-quality content from you at the same time of day, or day of the week. This increases their anticipation for what you’re about to share and keeps them engaged with your brand. It also helps manage your reach by improving user engagement and the likelihood of people coming back for new content--which can help take your business to the next level! As an added bonus, sharing your posts consistently helps keep your community connected, allowing more opportunities for conversation and relationship building as well. There are so many advantages that come with staying on top of a consistent posting schedule!

Reason #4 - Not Being Social with the Community You’re Trying To Build

It's important not just to post but also to engage with your audience. Whether it be through comments or likes on their posts or a message in the DM's make sure you are building relationships with those who follow your page. Otherwise, people may feel neglected and move on from your account quickly.

"... build an engaged community and gain more visibility..." – TJS Social

Reason #5 - Spam/Bot Accounts

No one wants spam cluttering up their feed! These days there are lots of bots out there trying to game the system by following certain accounts only until something is promoted or sold before immediately unfollowing them again afterward. Make sure you're avoiding these types of activities if you want genuine followers who actually care about what you have to offer!

Reason #6 - Too Many Promos

Too much promotion can easily turn off potential customers who become overwhelmed by all the ads in their feed. Try using different techniques such as storytelling, Behind the Scenes or user-generated content (UGC) instead of solely advertising every time—this will help keep things fresh and engaging without overdoing it on the promotional side of things!

Reason #7 - Lost Interest

Sometimes it just comes down to losing interest in what a particular account offers after some time has passed since first subscribing or following them—it happens! To retain customers over long periods of time, make sure you're always providing something new and interesting that keeps them hooked on whatever it is that they love about your brand in the first place!

Keeping followers engaged can be hard work but if done correctly and genuinely can lead to huge rewards for any business looking to build an online presence through social media platforms.

By avoiding these seven common pitfalls mentioned above, businesses can ensure their accounts remain active and attractive for existing and prospective customers alike!

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